Why do we do apologetics?

I've been dealing with a situation over the past week that has caused me to reflect upon why we, who engage in defending our Faith, do what we do. I thought that everyone was in it for the same reason I am: to help those who misunderstand and malign us to see the Truth.

However, I've come into conflict with a senior apologist over some moral issues. And this has shown me that some of us are in this thing just to win arguments. Winning an argument is only a valid motivation when you are on the right side. So, we must all have a strong grounding in morality before we ever step foot into a debate. As we begin this blog, let's all try to remember that and correct each other if we cross the line between defending our Faith against all comers, and defending our opinions and positions against better evidence.